2017 yilda Warner Media nashri chiqdi adolat ligaga aralash shov-shuv va ko'p tanqidlar. Film namoyish etilgandan ko'p o'tmay Zak Snayder tomonidan suratga olingan to'liq, ammo tugallanmagan versiyasi borligidan jamoatchilik xabardor bo'ldi. Keyinchalik "Snyder Cut" deb nomlangan, u Warner Media-dan ozod qilinishini talab qilib, ehtirosli va kobus bilan muxlislar bilan deyarli kultga o'xshash sadoqatga erishdi.
In the interim between the movie’s release and yesterday’s announcement, Snyder fans have been mocked, misrepresented, and even used as caricatures of entitled fans in the feminist power trip Harley Quinn cartoon. If that wasn’t enough, the very existence of the Snyder Cut was denied and called absurd by various outlets without correction or comment from Warner Media. Despite Snyder and Aquaman yulduz Jeyson Momoa, to'liq bo'lmagan holatga qaramay, mavjud bo'lganini aytdi.
After years of ridicule and dismissals, Snyder’s fans now have the last laugh. HBO Max e'lon qildi u "Snyder Cut" Adliya Ligasini namoyish etishni moliyalashtiradi. Warner Media raisi va Direct-to-Consumer (oqim) rahbari Robert Greenblatt Snyder Cut unga berilgan cheksiz to'siqlardan voz kechdi va u muxlislarga o'zlari xohlagan narsani berishdan xursand.
“Since I got here 14 months ago, the chant to #ReleaseTheSnyderCut has been a daily drumbeat in our offices and inboxes. At the end of the day, it really is all about them and we are beyond excited to be able to release Zack’s ultimate vision for this film in 2021. This could never have happened if it weren’t for the hard work and combined efforts of the teams at HBO Max and Warner Bros. Pictures.”
Boshqa rahbarlar ushbu qarorning orqasida turganliklari va bu qarorni amalga oshirish uchun qancha mehnat qilganliklarini nishonlashda og'irlik qilishdi.
“When Zack and Debbie shared the extraordinary vision of where Zack wanted to take Justice League, my team and our counterparts at Warner Bros. took it as a mission to solve the many issues that stood in the way. Thanks to the partnership at Warner Bros. and the relentless pursuit of the entire WarnerMax team we are able to deliver this incredibly exciting moment for Zack, the fans and HBO Max.” – Kevin Reilly, Chief Content Officer at HBO Max, President, TNT, TBS and truTV.
“Thanks to the efforts of a lot people, we’re excited to bring fans this highly anticipated version of Justice League. This feels like the right time to share Zack’s story, and HBO Max is the perfect platform for it. We’re glad the creative planets aligned, allowing us to #ReleaseTheSnyderCut.” -Toby Emmerich, Chairman, Warner Bros. Pictures Group.
As Warner Media attempts to utilize the excellent publicity and bonus pro-consumer PR gains, it is important to remember they initially had no faith in Snyder’s vision. Following the failure of several prominent movies, Warner Media only kept Snyder on because recruiting a new director would result in costly delays to the production of Justice League. Their solution to further reduce their costs was to take the plot Snyder planned for two movies and condense it into a singular movie that would see interference during its entire production.
Warner Media would go on to bring Joss Whedon in to carry out significant reshoots of Justice League after test audiences reacted poorly to the heavily interfered with version of Snyder’s vision. When Whedon’s cut of the movie failed, the marketing message wasn’t to pin the blame on themselves or even Whedon. It was to blame everything wrong with the movie on Snyder with everything good being directed by Whedon.
Pretending at this hour that they were champions in getting this made is at best, a disingenuous marketing ploy at best. One born of necessity as Warner Media and subsequently the entirety of AT&T’s media divisions are in dire straights. Even before the time-traveling bear virus struck AT&T’s paid television was in free fall, losing 1.4 million customers in Q3 2019 alone. Warner Media, in the same period, saw revenue decline by 4.4%, and their DC Cinematic Universe never managed to take off.
AT&T and Warner Media need their streaming service HBO Max to succeed, or the company is going to find itself in a financially troubling situation. Fortunately, it’s run by people with the foresight to stack it with loads of content on launch and understand listening to what your consumers want is a great way to make money.
- DC (@DCComics) , 20 2020 mumkin
Xabar qilinishicha, Snyderni kesish uchun 20-30 million dollar to'laydi Gollivud reporteri, hech narsa bilan solishtiradigan narsa emas. Snyder Cutning qanchalik yaxshi yoki yomonligini ko'rish uchun millionlab foydalanuvchilar xizmatga yozilishadi. Ularning ko'plari obuna bo'lishdan voz kechishadi. Bonus sifatida, agar film haqiqatan ham mashhur bo'lsa, u Snyder rulini qorong'i va beg'ubor olamga ega bo'lish imkoniyatini ochib beradi. Warner Media koinotining muvaffaqiyatidan so'ng parvozni ko'rishga intilishi mumkin Joker.
Regardless of whether the Snyder Cut pans out in the end, this announcement has successfully put the name “HBO Max” in everyone’s mouth. That is not by coincidence or accident, but by a careful marketing ploy that extends even to Snyder’s statement on the matter.
“Men HBO Max va Warner Brotherslarga rassomlarni qo'llab-quvvatlaganlari va ularning haqiqiy qarashlarini amalga oshirishlariga imkon bergani uchun minnatdorchilik bildirmoqchiman. SnyderCut harakatida qatnashganlarning barchasiga buni amalga oshirish uchun alohida minnatdorlik bildiraman. ” -Zack Snyder
Har bir rahbar va bog'langan xodim qanday qilib diqqat bilan va ataylab HBO Max-ni o'chirib tashlaganiga e'tibor bering.
Now, if only we can get the Lucas Cut for Rise of Skywalker. Unfortunately, that is something we will probably have to wait until Kennedy’s departure or untimely automobile accident to see happen.